FREELANCER STUDIO INFO: ONLINE
Welcome to PokerStars. This information sheet is designed to give you a little head-start on who we are and the way
we work here in the PokerStars design studio. This isn’t by any means comprehensive, so please do not be afraid to
ask questions. We hope it will help you in understanding working practices here in the studio, along with some basic
PokerStars brand guidelines, in order to produce consistent results.
WHO WE ARE AND WHAT WE DO
In a rather large nutshell, we are the world’s largest online poker site – both play money and real money.
In addition to this, we stage live event tournaments worldwide and sponsor many professional poker players (Poker Pro’s) from all over the world.
We produce all online graphics for the PokerStars websites, as well as designs of the sites themselves. Because we are an international company, most graphics we produce usually have to be reproduced in multiple languages and multiple sizes.
We have two parts to the web site - the main PokerStars.com site which is for real money players and the PokerStars.net site for the ‘play-money’ (fake cash) players. Although these are the umbrella sites, we have localised sites too i.e. PokerStars.co.uk PokerStars.it PokerStars.fr etc...
OUR LOGOS
Admittedly we have a vast amount of logos – and the list is growing – but when it comes to our main PokerStars logo, there are 3 basic types:
Inline:
Stacked v1 with spade inside
Stacked v2 with spade outside
We usually use the negative (white) version of the logo on dark/black backgrounds, or place it within a black lozenge if it needs to appear on a white background.
In addition to this (and according to the country and their legal restrictions), there are variations on both the suffix (.com, .net, .de, .fr etc) and the size and colour of the suffix (i.e. small and grey or same size and white). The logo to be used should be specified in the brief.
OUR FONTS
Basic PokerStars Fonts
We use Utah Condensed for most of our online work. Headings/sub-headings usually 67 Bold Condensed and body copy is usually 57 Condensed using
a mixture of upper and lower case letters. Any legal lines or hyperlinks we use ‘Verdana’. For simplified Chinese we use Hei Adobe Heiti Std. For font management, we use Apple’s Font Book.
Occasionally, we use fonts from the Eurostile family, but this is rare and usually only when producing artwork to do with our regional tours and logos. Please ask if you are unsure which font to use.
In a rather large nutshell, we are the world’s largest online poker site – both play money and real money.
In addition to this, we stage live event tournaments worldwide and sponsor many professional poker players (Poker Pro’s) from all over the world.
We produce all online graphics for the PokerStars websites, as well as designs of the sites themselves. Because we are an international company, most graphics we produce usually have to be reproduced in multiple languages and multiple sizes.
We have two parts to the web site - the main PokerStars.com site which is for real money players and the PokerStars.net site for the ‘play-money’ (fake cash) players. Although these are the umbrella sites, we have localised sites too i.e. PokerStars.co.uk PokerStars.it PokerStars.fr etc...
OUR LOGOS
Admittedly we have a vast amount of logos – and the list is growing – but when it comes to our main PokerStars logo, there are 3 basic types:
Inline:
Stacked v1 with spade inside
Stacked v2 with spade outside
We usually use the negative (white) version of the logo on dark/black backgrounds, or place it within a black lozenge if it needs to appear on a white background.
In addition to this (and according to the country and their legal restrictions), there are variations on both the suffix (.com, .net, .de, .fr etc) and the size and colour of the suffix (i.e. small and grey or same size and white). The logo to be used should be specified in the brief.
OUR FONTS
Basic PokerStars Fonts
We use Utah Condensed for most of our online work. Headings/sub-headings usually 67 Bold Condensed and body copy is usually 57 Condensed using
a mixture of upper and lower case letters. Any legal lines or hyperlinks we use ‘Verdana’. For simplified Chinese we use Hei Adobe Heiti Std. For font management, we use Apple’s Font Book.
Occasionally, we use fonts from the Eurostile family, but this is rare and usually only when producing artwork to do with our regional tours and logos. Please ask if you are unsure which font to use.
OUR COLOURS
We use a rich black with a subtle gradient to dark grey giving depth and light. Black: R:0 G:0 B:0
Red: R:219 G:0 B:0
Grey: R:130 G:133 B:136
BRIEFING AND APPROVALS
1. Brief is received from stakeholder to Studio inbox.
2. Studio (Fiona or Gem) assign a project number and create the project in traffic and schedule in your calendar. You will then receive a new email with the project number in the subject line with the deadline and brief attached.
3. Review on the screen with Simon in the studio then forward to Galina for creative feedback and discuss without cc’ing the studio. Once you have her approval please forward the whole email chain to studio including artwork, which we will then send on to the stakeholder for approval.
4. Amends from the stakeholder will come back to you from Studio@.
CORRECT FILE NAMING
Obviously this will vary greatly depending on what you’re working on, but there are a few basic things you need to include:
• The project number at the beginning
2012_123-wsop-hp.psd 2012_123-wsop-header.psd 2012_123-wsop-thumb.psd
Job No. Template Campaign
These names may conflict when creating both New Style and Old Style graphics, if this is the case please separate using categorised folders based on the ‘Template List’ in ‘2 TEMPLATES’.
Localisation - When creating localisation be sure to separate your saved for web graphics into individual country code labelled folders (see ‘2 TEMPLATES’). Country Codes - These can be used to label country specific jobs.
We use a rich black with a subtle gradient to dark grey giving depth and light. Black: R:0 G:0 B:0
Red: R:219 G:0 B:0
Grey: R:130 G:133 B:136
BRIEFING AND APPROVALS
1. Brief is received from stakeholder to Studio inbox.
2. Studio (Fiona or Gem) assign a project number and create the project in traffic and schedule in your calendar. You will then receive a new email with the project number in the subject line with the deadline and brief attached.
3. Review on the screen with Simon in the studio then forward to Galina for creative feedback and discuss without cc’ing the studio. Once you have her approval please forward the whole email chain to studio including artwork, which we will then send on to the stakeholder for approval.
4. Amends from the stakeholder will come back to you from Studio@.
CORRECT FILE NAMING
Obviously this will vary greatly depending on what you’re working on, but there are a few basic things you need to include:
• The project number at the beginning
2012_123-wsop-hp.psd 2012_123-wsop-header.psd 2012_123-wsop-thumb.psd
Job No. Template Campaign
These names may conflict when creating both New Style and Old Style graphics, if this is the case please separate using categorised folders based on the ‘Template List’ in ‘2 TEMPLATES’.
Localisation - When creating localisation be sure to separate your saved for web graphics into individual country code labelled folders (see ‘2 TEMPLATES’). Country Codes - These can be used to label country specific jobs.
BG Bulgarian
ES Spanish (Standard) ES-LAT Spanish (Latin American) ET Estonian
FI Finnish
FR French (Standard)
FR-CA French (Canadian)
HE Hebrew
HR Croatian
HU Hungarian
-
CZ Czech
-
DA Danish
ES Spanish (Standard) ES-LAT Spanish (Latin American) ET Estonian
FI Finnish
FR French (Standard)
FR-CA French (Canadian)
HE Hebrew
HR Croatian
HU Hungarian
-
IS Icelandic
-
IT Italian
JP Japanese
KO Korean
LT Lithuanian LV Latvian NL Dutch
NO Norwegian
PL Polish
PT-BR Portuguese (Latin American) PT-PT Portuguese (Standard)
RO Romanian
RU Russian
SE Swedish
SL Slovenian
SR Serbian
UA Ukrainian
VI Vietnamese
ZHS Chinese (Simplified)
ZHT Chinese (Traditional)
LT Lithuanian LV Latvian NL Dutch
NO Norwegian
PL Polish
PT-BR Portuguese (Latin American) PT-PT Portuguese (Standard)
RO Romanian
RU Russian
SE Swedish
SL Slovenian
SR Serbian
UA Ukrainian
VI Vietnamese
ZHS Chinese (Simplified)
ZHT Chinese (Traditional)
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FREELANCER STUDIO INFO: ONLINE
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SERVERS – WHERE TO KEEP YOUR WORK
We keep all our design work and logos on the server called DESIGN. This can be located by selecting ‘Connect to Server’ within the Finders GO menu and typing in afp://lonfs04, pressing ‘Connect’ then selecting ‘Design’ from the server menu that appears. If this does not appear on your desktop, be sure to have ‘Hard Disks’ and ‘Connected Servers’ options turned on in the Finder Preferences. Any work on your desktop MUST be copied to the server each night before leaving as the Mac work stations are not backed up over night. FOLDER STRUCTURE & LINKS There are 2 main folders held within the ‘1 ONLINE GRAPHICS’ folder (see fig 1).
1 PROJECTS
2 TEMPLATES
When a project is completed or simply started it
is saved here to enable us to quickly access
relevant files. We have a folder structure for all
saved work (see fig 2). Please make sure
any duplicate files i.e zip files are deleted. Contains all our common templates and a ‘Template List’ which states naming conventions and additional notes.
CONTACTS
DESIGN SERVER
6 ONLINE GRAPHICS 1 PROJECTS 2 TEMPLATES
COMPLETED BRIEFS
Martin Hitchman: martinh@pokerstars.com
Galina Kaplunovich: galina777@rogers.com
Fiona Watt: studio@pokerstars.com
2012_100 WSOP online graphics
ARTWORK
PSD SFW ASSETS BRIEF REVISIONS TRANSLATIONS
Fig 1
Fig 2
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